“In a season where it could be so easy to think about the future planning for the next year, setting intentions, it's extremely important to pause and really get clear on what success means in the first place. Because at the end of the day, if you set all these goals, affirmations, and intentions, but you're not definitive on where you're headed, how do you know if you've ever gotten to where you want to go?”

“Get clear on where you're going and why. And really be confident in that path before you open yourself up to receiving anything else or any other kind of support, regardless of the investment level. That is probably the most important part of being a business owner is being able to discern what is for you and what is not. Because sometimes things may be for you, just later. Be okay with that.“

“But you're not going to have that awareness and that problem-solving ability if you don't first diagnose the core root problem, which is confidence and the way you communicate your offers, which is maybe you're not speaking to the right people. We have to peel back the layers and all of that. There's no shortcut, there's no special secret sauce that is going to solve it for you. The first opportunity here is you identifying that is the problem. And then you know where your efforts can go.”

“We have to put ourselves in the position of making those scary, bold moves. No one's going to do it for us. That is the biggest difference between being an employee for someone else and an employee for yourself, a business owner. I think a lot of businesses can be beautiful, they can be fulfilling, they can still be your own business but the level of growth is stunted when you don't make this mindset shift. And that shift again is if I really want to grow that means reaching further than I have before, trying new things, seeking out support I haven't sought after before and getting uncomfortable.”

“She was like people didn't know anything was wrong because you and Matt made it seem like everything was fine. You were having a great time so they had a great time. I thought wow, what a powerful example of the power our energy has. We can bring that into business too.”

“I think so many people launch out of desperation. Like I need to pay the bills so I'm just gonna hurry up and launch something. But that is not the mindset to go into a launch with.”

“A part of you wants to make a difference, to help people, to serve people, to do different, be better, whatever that means for you. So make sure this decision you are entertaining aligns with that first and then you can build a business after. This is something I didn't get.”

“Once you identify that core business activity - you then know how you can continue to optimize that business activity. When you’ve maxed out with your current situation then you know how to make the right decisions to grow your business. That's where you take this to-do list and you make it more of a leverage point vs. just you checking off things on a list every day. Because at the end of the day we're here to get shit done. We want to grow and we want to evolve our business. And that takes clarity on where to put your energy because again, so many hours in a day, so many ways you can support people and you have a limit in the way that you're doing things. And if it's not optimized, step one is always to figure that out.”

“On those days, you're feeling really good and productive. You don't have to keep going. Because if you do keep going, it's going to cost you tomorrow. And if it costs you tomorrow, that just sets you backwards. It's two steps forward, one step back, and it's not worth it. This is something I struggle with too because there are days where I'm just like in flow and all of a sudden it's 9pm and I'm go go go. No, the hardest days for me are actually the days where I want to keep going and I have to tell myself to stop. But I'm always grateful the next day.”

”Knowing where you're going and why you're doing it, man you can take on the world once you have clarity on that and then you just have to go do it. That's the part no one talks about because there's no secret sauce, it's just the doing of it. I have had some of my best revenue months ever in the last quarter. And I am not doing anything different. I am not doing anything earth shattering. I am just doing the same thing over and over again.”

“Get the tools and resources you need to be a better leader. Because this whole thing about being a CEO, a lot of it comes with mindset. But a next big part of it is leadership. And again, whether it's a team of one or many, I just find this to be so important. When I talk to business owners that have been successful, it's because they understand this, and they constantly are working towards perfecting it. And they never stop learning. They continue to master over and over and over again.”

“If you're not carving out that time to work on your business, that awareness is further and further away and harder to engage with. That CEO day is precious, because again, it gives you the clarity of where you're going, it helps you be honest about are you actually going there. It helps you be creative, but it gives you pause to check yourself, to check, is this working? Is this employee great or am I tolerating them because I need them right now and I don't have time to really think about it. Those are the tough questions to ask yourself on a CEO day. But once you make this a rhythm in your business and you honor it and you stick to it, it can be totally game changing.”

“Courses are not the be all end all in how to run a business. I think there's a time and place where they make sense, but ultimately, it is not something I do anymore. And I've never sat and talked about why. And I think it's important to have that conversation because I know people who have bought courses and then they feel this pressure to finish them. And then all of a sudden now they're spending tons of time on things that are not moving the needle in their business and they're struggling. And they're wondering why.”

“You have to come up with a solid plan to maintain that momentum through the whole thing. And I think that's something that we don't realize takes a lot of us the mental energy to show up when you're tired or you have life stuff going on. Or how do you show up and show excitement when no one is taking action on your offer and you're feeling inside like a complete utter failure. That is hard.”

“Where is your mental toughness in this equation? How can you set yourself up for mental success for this launch? How can you separate your identity from the success of it? That's what’s super valuable and something we don't talk about enough and that’s going to lead to sustainability in your business. Because the truth is, your first launch is not going to be gangbusters beautiful, amazing blow up sale, unless you're famous most of the time your first one isn’t going to be your best one but that’s OK.”

“I would spend a solid year serving people. Consistently showing up, getting them connected, connecting with them on a deep level and then I would launch something, because then I would have people who actually want to be launched to. I naively thought my hair people would follow me along in this journey because a lot of them are entrepreneurs, and some have, which is cool. But for the most part, I had to re-educate my existing audience and then bring on new people. And it was exhausting.”

“But now in hindsight, I can look back and identify I didn't have the answers to these questions. And I followed the advice, not always the right advice, from industry leaders, other people you probably respect, people you look up to, podcasts you probably listen to, all these people. Course, course, course, you build a course and a funnel and all of a sudden people just buy your stuff. And I'm here to tell you the honest truth. It doesn't just happen overnight. And at the end of the day that might not be the best way for you to deliver content and value to your audience. And that’s ok.”

“The secret to the multi seven-figure business owners and multi eight-figure business owners I know is that they take decisive action. They do shit. They do it. They fail. They pick themselves up and they keep going. They try with little ROI until eventually they have it. And there's of course, a lot of other skill sets, but that's one of the core biggest ones. And again, that's because they know who they are. And they know why they're doing it.”

“Just take the time and ask yourself, how do you work your best? And then set your schedule up that way. And then check in with me so I can hold you accountable because that's a big piece of the puzzle also.”

“I'm really stepping into the space of action. I think that is my superpower. I help guide people in it. I support the strategy and the actual doing of it. I think it's the biggest marker of success and the clients that I've worked with is, they take action. And I want this podcast to be in that same vein.”