Ep 103: Marketing Strategy 101: Why Marketing Drives Your Business + Expert Tips with Suzy Crawford

Let’s be real here. Marketing is a huge part of running a business. Specifically, a successful and thriving business. 

Am I right, or am I right?

Marketing truly drives everything. You can have the most beautiful, perfect offer you’ve spent forever creating, but if you don’t have the right audience ready to buy it, it doesn’t really matter. 

But with marketing comes strategy. When you’re strategic with your marketing, you can build a strong foundation for your business that will allow you to pursue your dreams regardless of your timeline and circumstances! 

And marketing –specifically a marketing strategy– can do that for you! 

Have I intrigued you yet?!

If you’re ready to hear more about the importance of marketing and how it can help you build the business of your dreams-- then this episode (and this guest) is for you!

Today I am talking to the incredible Suzy Crawford, mom of 3, ex-marketing executive (of a big-name tech company you definitely know), and now, a super successful entrepreneur and business coach who knows marketing strategies like the back of her hand!

Not only does Suzy have 14 years of marketing industry experience (and an MBA from UCLA!), but she started her own marketing agency and built it to 6 figures in less than 90 days, all while working a demanding exec job and raising a family. 

So when Suzy says she’s built a program that focuses on helping service providers (SMMs, VAs, and freelancers) build a 6 figure business and work LESS –you better believe she knows exactly what she’s doing!! 

Suzy is sharing all her best marketing tips on niching down, target audiences, pivoting, paid ads, organic marketing, outsourcing, boundaries, selling the transformation –even motherhood, entrepreneurship, and how she built a 6 figure business in 90 days. 

Do I really need to say more? You all are in for a treat, so hit that play button to hear all the marketing tips and knowledge you didn’t know you needed, and let’s go!!!

Leave a 5 star review on iTunes! 

Times to Check Out:

[1:00] From corporate to a marketing agency side hustle to starting an online coaching business

[3:00] Where she saw a bigger opportunity to impact more people

[5:00] How to get the right message to the right audience

[6:30] Why everyone has a niche, even if they don’t think they do

[8:00] The importance of having a target audience

[9:55] How she transitioned from corporate to entrepreneurship 

[10:30] When the identity crisis of leaving corporate set in

[12:58] How she explained a coach’s tangible outcomes for clients 

[15:00] The difficulty of proving yourself when explaining your role as a business coach

[16:20] How she built a 6 figure business in 90 days

[18:00] Why it’s about selling the outcome, not the packages

[20:30] Why you need to know the strategy behind it before you outsource

[22:00] The importance of learning the basics of paid marketing and organic marketing

[23:00] How to strategically lead

[23:29] Juggling entrepreneurship and motherhood and corporate

[25:08] Tools and strategies she uses to protect and honor her boundaries

[27:54] Tips for business owners who are moving into paid ad