Ep 97: Digital Marketing Strategies To Help You Build A Business That Reflects The Life You Want To Live with Nicole Riccardo
What do you want your life to look like 6 months, 1 year, or even 5 years from now? Does your business reflect this life you imagine yourself living? If not, are you at least headed in the right direction?
Because if you aren’t, it’s time to start taking the steps necessary to build a business that feels good to you and reflects the life you want to live. I promise it’s 100% possible!
First, you have to figure out what that life looks like and what type of business model best suits your needs, (is it digital courses or one on one coaching calls?) and then start implementing the right digital marketing strategies to set up your business in a way that aligns with you!
My guest today helps her clients with this EXACT thing – and I am SO excited to have her on the podcast to talk about all things digital marketing, DIYing your business as a new entrepreneur, creating personal connections with your audience, and what it really takes to have a successful business that feels good to you!
Nicole Riccardo is THE expert on all of this and has a super creative journey to back it all up! Nicole is a flutist turned digital marketing pro and is the Founder & President of NR Media – and she’s on a mission to empower other creatives and freelancers with the business + digital marketing know-how they need to create a career doing what they love!
Nicole and I are getting real and dismantling a lot of myths around launching, and passive income, plus Nicole is sharing the inside scoop on digital course creation, why conversion rates matter, and so much more!
So before you go and download Kajabi or invest in a bunch of things you think you need for your business, sit down and listen to this episode first and take this information to heart.
Regardless of what industry you’re in, there are a lot of great business and marketing lessons to unpack with Nicole – so grab a Caramel Macchiato, water, or glass of wine, hit that play button, and let’s goo!!!
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Times to Check Out:
[3:44] From flute player to pro marketing expert and educator
[9:09] An inside look on how she set up her business step by step
[12:00] How to pick your marketing angle and roll with it
[17:00] The importance of building authority
[18:00] How to find an angle so you can be more memorable with your branding
[19:00] The power of social media for building a business
[22:00] Finding what lights you up and feels good to you
[24:47] Lessons learned from course creation
[25:30] Why it’s all about funnel conversion rates
[27:00] Stop investing in big platforms before you’re ready
[30:00] The true conversion rates you need to actually make money from digital courses
[31:51] How evergreen digital courses work
[33:00] Why beginner course creators shouldn’t rely on paid ads
[35:02] What a successful launch looks like