Ep 91: Why Niching Down Is Key To A Successful & Authentic Business with Gabrielle Laura
When you first start your business, the word on the street is to niche down. But how many of us actually listen to and apply this tip of “niching down”??
Not enough of us!
Whether you want to work with women service providers or energetic business coaches, or maybe you want to offer website copywriting services or Dubsado setups and nothing else, there is a unique niche for every single one of us.
And here’s the thing – your niche is a key player in growing a successful and authentic business! Why?
Because your niche trickles into every part of your business, including how you show up on social media, what messaging you use on your website, how you connect with people, and how you make decisions.
And guess what? Niching down isn’t just for new business owners. It’s also for the six- and seven-figure business owners looking to pivot, plus every other business owner in between!!
Your niche is a BIG deal, so instead of overlooking it, let’s embrace it!
And if you don’t believe me, believe today’s guest EXPERT in all things niche/niches, Gabrielle Laura!
Gabrielle is a Niche Expert + Personal Brand Coach who helps CEOs find their niche, communicate their value, and find alignment in their businesses again. Gabrielle is ALL about owning who you are and what you bring to the table so that you can live out your soul’s purpose, and she helps women all over the world find their niche and realign their businesses.
Today’s conversation goes beyond just what having a niche means, why you should niche down, and why it matters if you want a successful business. You’ll get tips and advice on finding your niche and working through it so you can grow and scale your business in a way that feels authentic to you!
I know there will be some key takeaways for you in this episode, so hit that play button, and let’s goo!!!
Leave a 5 star review on iTunes!
Times to Check Out:
[2:00] Bringing in the energy you want to receive
[5:12] Taking the leap to live out your soul’s purpose
[9:31] How she started making money after 6 months of zero revenue
[10:57] Helping people get started in business by understanding their niche
[12:00] When her business started gaining momentum
[13:35] Why people don’t tap into their energetics and what can happen
[15:00] Why we avoid our highest and truest self
[17:35] How to readjust your measurements of success
[21:06] How knowing your niche trickles into other parts of your business
[22:00] Lesson learned along her entrepreneurial journey
[25:30] What happens when you get your energy right
[27:30] How