The Entrepreneur's Dilemma: Working IN vs. ON Your Business
In this episode, Kelsey explores the often misunderstood concept of working in your business versus on your business. She offers real insights and practical steps to help business owners strike the correct balance to achieve their business objectives. She starts by explaining the difference between the two, noting that working 'in' one's business involves the money-making operations. On the other hand, working 'on' a business involves strategy, planning, and improving efficiency.
However, Kelsey emphasizes that not having clear goals and an understanding of progress metrics can cause stagnation or excessive shifting in strategies. She suggests regularly auditing one's business attitudes and tasks, creating concrete goals, and realizing key markers in sales and other operations to align actions with targets. She also provides her own schedule as an example of how to effectively divide time for inside and outside business operations.
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